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Main Theme:
- 10X rule shows us how to define correct goals, estimate effort needed, determine how to approach projects, and determine how much action to take
Must do two things:
- Adjust your thinking to dream about things that seem unimaginable
- Understand how much effort and though is required to succeed
10X rule defined:
- Push the boundaries of what you thought was possible, take 10 times the action that seems reasonable
Key Takeaway #1 – Average Is A Losing Formula
- You must become obsessed with your missions
- To succeed takes an “unreasonable” level of action & thinking
- Most businesses and entrepreneurs fail because they go for “average”
People make 4 mistakes when setting goals:
- Mistargeting – setting objectives too low
- Underestimating what it will take to accomplish the goal
- Spending too much time competing and not enough time dominating
- Underestimating the adversity they have to overcome
Three crucial things to know about success:
- Success is important
- Success is your dudy
- There is no shortage of success
Average worker:
- Reads less than 1 book a year
- Works an average of 37.5 hours/week
- Makes 319 times less money than top CEO's who read 60+ books a year
- 51% of Americans make less than $30k/year
- 60% of Americans can't afford a $2k emergency expense
- Average cost of living = $50k, near impossible to thrive on an average salary
Key Takeaway #2 – Take Massive Action
- Assume control for everything – don't suffer from victim thinking.
- Take responsibility for everything you do and everything that happens to you
There are 4 levels of action you can take:
- Do nothing
- Retreat
- Take normal levels of action
- Take MASSIVE action
- You need to be obsessed – not a bad thing!
- Fear & criticism are part of the success formula
- Fear = false events appearing real
- Criticism = feedback
Get Started:
- Do not reduce your goals as you write the down
- Don't get lost in the details of accomplishment
- Ask, “what actions can I take today to move me towards these goals?”
- Take whatever actions you can come up with no matter how they make you feel
- Do not prematurely value the outcome of your actions
- Go back each day and review the list
Takeaway #3 – 32 Traits Of Successful People
- Have a can-do attitude
- Believe that I will figure it out
- Focus on opportunity
- Love challenges
- Seek to solve problems
- Persist until successful
- Take risks
- Be unreasonable
- Be dangerous
- Create wealth
- Readily take action
- Always say yes
- Habitually commit
- Go all the way
- Focus on now
- Demonstrate courage
- Embrace change
- Determine and take the right approach
- Break the traditional ideas
- Be goal oriented
- Be on a mission
- Have a high level of motivation
- Be interested in results
- Have big goals and dreams
- Create your own reality
- Commit first – figure it out later
- The highly ethical
- Be interested in the group
- Be dedicated to continuous learning
- Be uncomfortable
- Reach up in relationships
- Be disciplined
Final Thoughts
- Push the limits – Think 10X
- Take massive action – be unreasonable
- Be consistent – obsess over your life missions
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